The Twilight Saga: New Moon, sets Social Media ablaze.

It might not really be an IT Bloke kind of movie, however, Shhh, can you hear that? What were hearing is the collective shrieks from Twihards everywhere as The Twilight Saga: New Moon is upon us. For those of you asking yourself, what is a Twihard? I’ve included the definition below.

twi-hard noun
A serious/obsessive reader of the Twilight Saga by Stephenie Meyer, one leap above Twilighters.

Currently the Twilight Saga is all the rage, and seems to have taken over almost every aspect of social media. If you venture over to MySpace.com you’ll see that the homepage has been New Moonified. It should be noted that New Moon & MySpace seem to share the same demographic, Tweens... so it only makes sense to try and grab those pageviews.

MySpace has been all about some New Moon here lately, as they just hosted an exclusive stream of the red carpet during the films premiere, which pulled in 3 million viewers.

Over on Twitter, Twilight holds 3 of the top 10 trending topics including the highly coveted top spot.

If you search for "New Moon" on Twitter it seems like you need to constantly refresh so you can see the hundreds of new Tweets. Below is an interesting graph, which shows the buzz over New Moon, comparing blogs to Twitter. You can obviously see the drastic climb just from last month, as the hype around the movie grew with each day.

YouTube is even trying to cash-in on the New Moon craze by adding a “Twihard” box atop their site that states the following, "The world is gripped by Twilight mania these days and on YouTube that translates into videos that celebrate, discuss and even mock the cultural phenomenon."

Like I said before, New Moon hits theatres today and is expected to make somewhere between 85 million – 100 million dollars this weekend, and could possibly break some box office records when it’s all said and done. It’s already broken the advance ticket sales record, previously held by Star Wars Episode III: Revenge of the Sith.

It'll be interesting to compare New Moon's "social media status" against the next film in the saga when it hits the cinema around this same time next year, to see if it still has the same amount of hype around it.

What this really shows us, is that this is really going to be the year when  Social Media Marketing Explodes into the mainstream and Companies really start to realise that they have to jump on the bandwagon or simply get left by the wayside, a message IT Bloke has been trying to promote for year, perhaps our time is here at long last, just did not expect a film like moonlight and the like of Hannah Montana aka Mylie Cyrus, to be heralding the way forward, Regards….. Ashe, IT Bloke – London.