Smartphones & Social Networks are making the classic Web and intranet obsolete?

As Senior parter here at IT Bloke I get asked all the time two very important questions, (1) actually what is an IT Bloke, this I will address another time and (2) why has IT Bloke London, become the over night Success it is so quickly?,  well the answer is really very simple, but I thought I would take the time to answer it anyway, just to lay the matter to rest for good.

As long as eighteen months ago I realised that there’s was and will be a relatively sudden change taking place  in the way in which we interact with the Web.

It is one that not many of you where aware of but to be fair should have been, as it directly effects the way in which you should market yourselves in the future and will now eventually render most of the conventional forms of marketing and advertising almost totally impotent.

If you do not start to working with Social Network Marketing and WOMMA I assure you one of your competitors will and will leave your business simply standing by the Roadside it is seriously that powerful and not to be ignored.  It is one that relies exclusively on totally honesty, transparency and your ability to fully take on board and publicise any all public chritasism  of your business.

While direct access or search activity has been (and still is) the most common way that we access the content and applications of the Web, new ways have been rapidly growing and competing with how we work online, both at home and at work.

Thus these new models, exemplified by social networking sites like Facebook or mobile apps on platforms like Google's Android, will ultimately herald a new frontier  in the way in which we all work with our IT systems and mark a direct end to the exclusive strangle hold Web Designers have had on the market for so many years now.

The once relatively unified world of the Internet, with a few major top-level types of access directly connected to it (browser, e-mail, IRC client, newsreader, etc.) and a few key sub-apps such as search that virtually everyone online used have been extended — as well as fragmented — into popular new channels into which users are now rapidly moving en masse.

That’s not to say that direct usage of the Internet (loading up and using sites and apps via the traditional Web browser) is going away. It’s still far and away the most common way to interact with the Web today and will likely be that way for quite some time, if not forever.

But real shifts in both online platform alternatives and in the mobile market are beginning to usher in foundational new usage patterns by users. These new channels — of which the latest generation of mobile apps and social networking platforms, which are often tightly integrated with the Web but are not truly one with it, are just the two biggest examples — demonstrate what is probably a generational transformation of the vital border between us and the Internet.

And this is the crux of the point: Where the point of user attention and interaction resides and who controls it is one of the most important conversations between us and our “preferred intermediaries”, a fancy term for who we like to work with to interact with the Web. This in turn has significant implications for enterprise intranets, our often clunky yet essential local “Web” in our organizations.

IT Bloke London did not only immediately recognise this fact but totally and actively fully emraced it without question, debate or argument, this was our strength, as  to debate challenge  it simply hinders and somewhat blurs your WOM marketing message, you cannot stop Word of Mouth Marketing so simply fully embrace it because if you don't, "it could finish you".

The Secret is, don't be afraid to say "I don't understand this new media and way of doing things and need a little help to move forward with my own word of mouth marketing campaign" and do not be afraid to fully admit your ignorence of the subject and ask a Word of Mouth Company for a little support most of us will be glad to talk to you about it F.O.C. (this really is a case of pride coming before a fall, believe me we have seen to many cases of this now, to debate it), after all, starting positive conversations is what we should be all about and to be fair all over.

I hope that this has further served to answer some more of your questions as regards Word of Mouth marketing, should you have any more please do not hesitate to contact me ( ashe@itbloke.net ) I will be delighted to help you and please check back for my next tutorial on Friday, Regards….. Ashe, IT Bloke – London.